Classroom 1 (Tech Lab)
Condesa 5, 2nd Floor

Topic: Website Editing - Make It Yours!

Instructor: Ray Gooch, Manager Real University, Real Living

Course Description:
This hands-on session is designed to help you customize your Real Living website to best feature your unique knowledge and resources. During the session, you will learn how to create the perfect website through a live demonstration on how to:

• Add or change images on your website pages.
• Use page templates to jump start your design.
• Arrange your page contents.
• Add website "widgets" to provide your customers with interactive information.
• Embed video features into your site from a variety of sources.
• Add custom property searches to your pages.
• Create an "Office Listings" page.

Instructor Bio:
Ray began his technical career with Litel Communications International (LCI International/Qwest), during which time he earned his programming degree. Well versed in computer design and telecommunication systems, he can effectively communicate technical ideas and information across various user skill levels. His work includes both teaching and supporting systems, leading to multiple customer service awards. Following the upheaval of the telecommunications industry, he moved to Chemical Abstracts Service's marketing department. Because the position with CAS didn't have the technical aspect he so enjoyed, Ray joined the new "Real Living" in the spring of 2003 as the first full-time technician in the newly created Help Desk. Ray's relentlessly cheerful personality and ability to make technology understandable and accessible to everyone led to his transition into the Professional Development team in 2008.

Classroom 2
Condesa 3, 2nd Floor

Topic: Premier Service Certification

Instructor: Erik Kaukonen, Director Real University, Real Living

Course Description:
Earn your Premier Service Certification by joining us for this 90 minute overview of the Permier Service delivery platform.

Consumers generally do not fully understand the real estate transaction process or what we do to earn our commissions. They may also feel they lack control, not fully trusting us to be on their side.

Research tells us that what customers really want from a real estate transaction process is value when measured against the commission they pay; and the feeling of control that comes from being informed and involved in all aspects of the home-buying and selling process.

Our Premier Service Program was created to address all these issues and help agents focus on individual customer needs to deliver a better consumer experience by:

• Explaining the real estate transaction, the services we provide and the roles we play
• Clearly defining goals and service expectations
• Building trust and confidence
• Demonstrating the value for the service we provide

You will receive a Premier Service certificate of completion through email after the event.

Instructor Bio:
Having grown up in the real estate industry, Erik first obtained his real estate license 18 years ago. With a strong background in technology, marketing, and education, he has practiced both residential and commercial real estate, selling properties from 800 sq. foot office spaces to multimillion dollar hotels. With a keen eye for technology, Erik was the technology education instructor for over 3,000 agents in the Mid-Atlantic region. In his current role as Director of Real University for Real Living, Erik offers up his own unique training perspective in live sessions and webinars throughout the year. "My main goal is to try to make sense of the systems, resources, and tools that we provide to our agents so they can deliver a truly one of a kind customer service experience."

Classroom 3
Condesa 4, 2nd Floor

Topic: Emerging Technologies and the Power of Mobility for Real Estate Businesses (sponsored by Sprint)

Instructor: Scott Fosbender, Solutions Engineer, Sprint Business Solutions

Course Description:
Mobile communications is rapidly evolving the way we live, work and do business. The technologies behind this evolution are changing at an even faster pace.

In this session, Sprint will outline the state of mobile communications today and what to look forward to in the future. You will learn about wireless technologies, mobile device options and applications to help you take advantage of the power of mobility in communications, marketing and sales in the real estate business.

Instructor Bio:
Scott Fosbender has been with Sprint for over ten years as a Solutions Engineer, delivering subject matter expertise to businesses at the small, medium, and enterprise level. His specialties include wireless data technologies, mobile applications, unified communications, and network convergence technologies. Prior to joining Sprint, Scott received his engineering degree from Ferris State University and now has over 25 years of experience in the data communications industry within engineering, sales, and management positions.

Classroom 4
Condesa 6, 2nd Floor

Topic: 7 Pillars of Successful Lead Generation

Instructor: Brian Wildermuth, President, Co-Founder - SharperAgent, LLC

Course Description:
7 Pillars of Successful Lead Generation
Use the right mix of social media, email, mobile, web and direct mail to connect with today's consumer

Did you know that agents who have well developed strategies that create consistent visibility and connections convert more leads into customers, get more referrals, and make more money per transaction?

Jump ahead of your competition by getting intentional in your lead generation. Join National Speaker Brian Wildermuth to learn how you can start the year off strong and start creating your 2012 lead success plan today.

You will learn how to:

• Fine tune your lead generation and lead management process for powerful one-to-one and one-to-many marketing
• Take your social networking and online marketing to the next level and close more business
• Build a personalized lead generation plan that works
• Send the right message to the right people in the right way

Instructor Bio:
Brian has overseen SharperAgent's growth from a two-man company in 2001 to a leader in the real estate marketing industry, currently serving over 40,000 users worldwide. Lending his expertise and insight into strategic marketing systems, Brian can teach even the busiest professionals how to better drive communication to their clients and prospects. As a speaker, Brian has presented his innovative marketing ideas to the nation's top brokerages and national industry forums including Inman Connect, REAL Trends Gathering of Eagles, RISMedia Leadership Conference and numerous other real estate, mortgage and title conventions and seminars.

Classroom 5
Gracia 4, 3rd Floor

Topic: Brookfield Relocation Panel

Panelists: Sue Giardino, Director, Real Living Referral Network, Sue Draut, Director Real Estate Services, Brookfield Global Relocation Services, and Denise Arkus, CRP, Team Lead - Real Estate Services, BGRS

Panel Outline:
Sales Update

• Sales Process
• How Real Living brokers/agent can help through the Smart Leads program
• Corporate clients obtained in 2011
• What's in the pipeline/anticipated in 2012 and beyond

Real Estate Services

Premarketing

• How to win the listing
• Tips for success
• Common service breaks between agent and transferee/customer and between agent and GRS Consultants

Inventory Management

• Transferring utilities
• Importance of following guidelines
• Timely updating on status of properties

Q & A Session

Panel Bios:
Denise Arkus, CRP/Team Lead, Real Estate Services, Brookfield Global Relocation Services
Denise joined Brookfield GRS after spending three years with GMAC Mortgage. As Team Lead of Real Estate Services, Denise provides assistance to US Real Estate Services team members on all aspects of managing and marketing properties both during Marketing Assistance and Guaranteed Buyout. Denise holds the Certified Relocation Professional (CRP) designation from the Employee Relocation Council.

Sue Draut, CRP/Director, Real Estate Services, Brookfield Global Relocation Services
As Director of Real Estate Services, Sue is responsible for managing the Real Estate Services Departments for both the U.S. and Canada, which includes Inventory Management, Marketing Assistance, as well as the Appraisal Management processes. Sue has been in the relocation industry for over 30 years and holds an Illinois Real Estate license, as well as the Certified Relocation Professional (CRP) designation from the Employee Relocation Council. She has a Bachelor of Business degree from Western Illinois University.

Sue Giardino, CRP, Director, Real Living Referral Network
Sue Giardino is Director, Real Living Real Estate Referral Network. She has over 20 years of extensive industry knowledge in both relocation and real estate. Sue is responsible for maintaining the relationship between the Real Living Real Estate network and Brookfield Global Relocation Services. She has held the Certified Relocation Professional (CRP) designation from the Employee Relocation Council since 1994.

Classroom 1 (Tech Lab)
Condesa 5, 2nd Floor

Topic: Action Plans and Leads - Touch your lead RIGHT NOW!

Instructor: Ray Gooch, Manager Real University, Real Living

Course Description:
Anyone can send a generic email to a new lead, but what impression does that give? This session will show you how to sort your incoming website leads into categories and automatically send them a personalized Action Plan email response with relevant information.

Time is of the essence! We'll demonstrate live how you can make sure your response actually provides your lead with useful information immediately, and teach you the difference between the Action Plan Manager and Market Advantage, so you know which is appropriate for your ongoing marketing.

We'll cover how to:

• Divide your new leads into categories based on what they were doing online when Real Living captured their information.
• Create custom email messages with specific information relevant to your lead's activity online.
• Automate your initial email responses to match your categories.
• Create multiple responses to leads in multiple categories.

Instructor Bio:
Ray began his technical career with Litel Communications International (LCI International/Qwest), during which time he earned his programming degree. Well versed in computer design and telecommunication systems, he can effectively communicate technical ideas and information across various user skill levels. His work includes both teaching and supporting systems, leading to multiple customer service awards. Following the upheaval of the telecommunications industry, he moved to Chemical Abstracts Service's marketing department. Because the position with CAS didn't have the technical aspect he so enjoyed, Ray joined the new "Real Living" in the spring of 2003 as the first full-time technician in the newly created Help Desk. Ray's relentlessly cheerful personality and ability to make technology understandable and accessible to everyone led to his transition into the Professional Development team in 2008.

Classroom 2
Condesa 3, 2nd Floor

Topic: Power Planning - Agent Business Planning

Instructors: Ann Marie Bernitt, Regional Service Consultant, Real Living, Jeanne Ratzow, Regional Service Consultant, Real Living

Course Description:
Join us for an Agent Power Planning workshop on how to set your business goals and strategy for the year ahead with an achievable plan specifically designed for Real Estate Agents. During this workshop, you will:

• Get back to basics
• Write your job description
• Determine your income goals and production targets to calculate the total number of contacts needed
• Use worksheets formulated to calculate your numbers for you
• Identify the activities necessary to achieve your goals
• Understand how to create a budget

The goal of this session is to provide a hands-on learning environment to outline the process to follow in order to create an effective business plan that will increase profitability and maximize real estate success.

Instructor Bios:
Ann Marie Bernitt-
Ann-Marie Bernitt is a Regional Services Consultant with Real Living Real Estate, and has a strong background in business, management, and technical writing. She previously managed an Independent Real Estate Company in Chattanooga, Tennessee, and was the Director of Marketing and Training for Weichert, Realtors® in Tennessee and North Georgia.

Prior to her experience in real estate, Ann-Marie was an Operations Manager for one of America's leading banks, responsible for managing multimillion dollar establishments in the retail industry. She became a Business Consultant with GMAC Real Estate in 2008, which led to her current position with Real Living Real Estate. She is a graduate of the University of Tennessee with a B.A. in English.

Jeanne Ratzow-
Jeanne Ratzow has 34 years of real estate experience in sales, management, and training. During the last 23 years of her real estate career, she has worked with various real estate franchises as a regional director, business consultant, senior training consultant, and national trainer. She has received numerous franchise awards for her dedication to raising the standards for training delivery and consulting effectiveness. Joining Real Living in January 2008, Jeanne is currently a Regional Service Consultant for the Western Region of the company.

Classoom 3
Condesa 4, 2nd Floor

Topic: Understanding the Short Sale Process (sponsored by Bank of America)

Instructor: Allan Seelenbinder, Vice President, Portfolio Retention/Strategic Alliance, Bank of America

Course Description:
TBD

Instructor Bio:
Allen Seelenbinder is the Vice President of Portfolio Retention/Strategic Alliance for Bank of America. He has been in mortgage banking for 20 years, covering all facets of the business; including retail origination, sales force management, correspondent lending, product development, and secondary marketing, and annually addresses over 50,000 REALTORS® and Mortgage sales professionals regarding distressed assets and emerging opportunities in the industry.

Allen has worked with and consulted for leading national mortgage banking institutions, including appointments on a number of boards, crafting mortgage reform platforms for governmental agencies and industry trade organizations in several states. A graduate of Krannert School of Management at Purdue University, he resides in Ohio with his wife and three children.

Classroom 4
Condesa 6, 2nd Floor

Topic: Handling HUD Foreclosures: Rules of this profitable game

Instructor: Maria Richards, REALTOR®, Real Living

Course Description:
Understanding how to work with The Department of Housing and Urban Development (HUD) in selling HUD properties can lead to a substantial boost to your bottom line. However, specific procedures must be followed. Once understood, these procedures are relatively simple, but adhere to a prescribed timeline.

From agent registration and buyer education, to preparing the online offer, getting HUD acceptance, dealing with escrow, financing, and completing the sale, the process requires focus and attention to detail. Learn the ins and outs of this unique element of the real estate business from a pro who has successfully handled hundreds of these transactions.

Instructor Bio:
Maria Richards is a veteran of residential real estate sales and management in the growing Coachella Valley area of California's Riverside County. She and her husband, Robert, are owners of the area's newest brokerage, Real Living Prime Properties, in Indian Wells. Maria is a Certified REO Specialist, RDCpro, and is also e-Pro and RELO certified. She is a Redfin Member, Resnet and Equator Member, and a SFR, Short Sale and Foreclosure Resource. She is a consistent top performing agent in listings as well as sales and conducts HUD training Seminars for BLB Resources throughout Riverside County.

Classroom 5
Gracia 4, 3rd Floor

Topic: Renovate, Repair, Remodel (sponsored by Pillar to Post)

Instructor: Jay Gregg, Director of Marketing, Pillar to Post

Course Description:
During this course you will:

• Learn why or why not a home owner should renovate or remodel a home.
• Learn the top ten best projects from a cost benefit point of view.
• Learn which upgrades save money and pay you back during their life cycle.
• Understand the concept of life cycle.
• Learn why maintenance pays off.
• Learn what normal maintenance is.
• Learn the life cycles of some common house components.

Instructor Bio:
Jay was a Home Inspector and franchisee of Pillar To Post for six years prior to becoming Director of Marketing. With over 30 years of marketing experience in the Building Materials and Home Inspection businesses, Jay has developed a unique perspective towards the relationship between Home Inspection and the real estate transaction. It is this perspective that ensures agents will find this session interesting and beneficial.

Classroom 1 (Tech Lab)
Condesa 5, 2nd Floor

Topic: Website Editing - Make It Yours!

Instructor: Ray Gooch, Manager Real University, Real Living

Course Description:
This hands-on session is designed to help you customize your Real Living website to best feature your unique knowledge and resources. During the session, you will learn how to create the perfect website through a live demonstration on how to:

• Add or change images on your website pages.
• Use page templates to jump start your design.
• Arrange your page contents.
• Add website "widgets" to provide your customers with interactive information.
• Embed video features into your site from a variety of sources.
• Add custom property searches to your pages.
• Create an "Office Listings" page.

Instructor Bio:
Ray began his technical career with Litel Communications International (LCI International/Qwest), during which time he earned his programming degree. Well versed in computer design and telecommunication systems, he can effectively communicate technical ideas and information across various user skill levels. His work includes both teaching and supporting systems, leading to multiple customer service awards. Following the upheaval of the telecommunications industry, he moved to Chemical Abstracts Service's marketing department. Because the position with CAS didn't have the technical aspect he so enjoyed, Ray joined the new "Real Living" in the spring of 2003 as the first full-time technician in the newly created Help Desk. Ray's relentlessly cheerful personality and ability to make technology understandable and accessible to everyone led to his transition into the Professional Development team in 2008.

Classroom 2
Condesa 3, 2nd Floor

Topic: Broker and Admin Training on the New Technology Platform

Instructor: Erik Kaukonen, Director Real University, Real Living

Course Description:
Join us for this session where we will review the latest enhancements and expanded capabilities of our technology platform.

We'll cover how to:

• Edit and Customize all parts of your broker site
• Use page templates to create pages for your agents
• Review your leads and lead routing rules
• Create custom action plans for use by your agents
• Maximize your Social Networking
• Utilize the mobile tools to improve the consumer experience
• Create polished professional automated marketing pieces
• And Much More!

Instructor Bio:
Having grown up in the real estate industry, Erik first obtained his real estate license 18 years ago. With a strong background in technology, marketing, and education, he has practiced both residential and commercial real estate, selling properties from 800 sq. foot office spaces to multimillion dollar hotels. With a keen eye for technology, Erik was the technology education instructor for over 3,000 agents in the Mid-Atlantic region. In his current role as Director of Real University for Real Living, Erik offers up his own unique training perspective in live sessions and webinars throughout the year. "My main goal is to try to make sense of the systems, resources, and tools that we provide to our agents so they can deliver a truly one of a kind customer service experience."

Classroom 3
Condesa 4, 2nd Floor

Topic: The State of the Foreclosure Market (sponsored by RealtyTrac)

Instructor: Charlie Engel, Director of Business Development Real Estate, RealtyTrac

Course Description:
During this webinar, Charlie Engel, Director of Business Development, Real Estate, RealtyTrac, will provide an overview of the foreclosure market from 2007-2011, as well forecast how distressed sales will impact the market in 2012 and beyond.

In addition, he'll discuss the different stages of the foreclosure process - pre-foreclosure, auction and real estate owned, and REO and how you can uncover short-sale listing leads from readily available public-records.

Finally, Charlie will cover the psychology of talking to distressed homeowners and how to package a successful solution for them during a listing presentation. With foreclosure activity to remain elevated for the next few years, "2012 - The State of the Foreclosure Market" is a valuable presentation for any broker or agent seeking to prosper during a downward real estate market.

Instructor Bio:
Charlie Engel joined RealtyTrac in March 2011, serving as the company's Senior Sales and Business Development executive for the real estate industry. Engel is a real estate veteran who brings more than ten years of sales management and business development experience to RealtyTrac. He has held senior positions in a diverse group of companies, including Oodle.com, Network Communications, and UBM Canon. He most recently was Vice President of real estate sales at Oodle.com, the country's second largest online classified website. Prior to Oodle.com, Engel was the Director of business development at Network Communications, where he was responsible for developing and increasing online sales for the largest fully integrated real estate media company in North America. Engel earned a Bachelor's degree in Economics from the University of Arizona in Tucson.

Classroom 4
Condesa 6, 2nd Floor

Topic: High Voltage Luxury Home Marketing

Instructor: Laurie Moore-Moore, CEO of The Institute for Luxury Home Marketing

Course Description:
New attitudes and expectations of the affluent and how to become their luxury agent of choice.

The attitudes and expectations of today's affluent home buyer and seller have changed since the economic downturn. What's important to luxury consumers? How can you become their luxury agent of choice?

In this lively webinar, led by Laurie Moore-Moore, Founder and CEO of The Institute for Luxury Home Marketing, you'll discover powerful information and lots of specific ideas you can use to take your Elegant Homes business to the next level. You'll also discover how you can earn the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation, the official designation for Real Living's Elegant Homes Program.

Instructor Bio:
Laurie Moore-Moore is the CEO of The Institute for Luxury Home Marketing, the premier international luxury real estate training and membership organization. Laurie is noted for her lively training sessions, which are packed with creative new ideas and valuable information.  Readers of The National Association of REALTORS®' Blog recently selected Laurie's book, "Rich Buyer, Rich Seller! The Real Estate Agents' Guide to Selling Luxury Real Estate" as one of their three favorite real estate books.

 

Classroom 5
Gracia 4, 3rd Floor

Topic: EquityLock Solutions - RISMedia and Real Estate Magazine's New Product of the Year: Home Price Protection Orientation

Instructor: Julie Kropac, Corporate Trainer, EquityLock Solutions

Course Description:
What if we told you there was a proven way to make more money in 2012 by selling more homes faster and closer to the listing price, and it won't cost you a dime to put it to work for you?

Join us to learn about RISMedia and Real Estate Magazine's New Product of the Year: Home Price Protection™ - only from EquityLock Solutions. This session will allow you to familiarize yourself with Home Price Protection, the product that is revolutionizing the industry by restoring seller confidence, and buyer peace of mind.

You will receive an overview of how to use Home Price Protection™, how it works, and how other agents have embraced this innovative tool to distinguish themselves, and draw more traffic to their listings.

Instructor Bio:
With a background as Vice President in Sales and Marketing for one of the most elite distribution channels in the Financial Services Industry, Julie Kropac shares a powerful and dynamic perspective with Real Estate Agents. Having the experience for what it takes to be a top producer, her knowledge of what will distinguish an agent has contributed to the success and wealth of thousands of business professionals.

Classroom 1 (Tech Lab)
Condesa 5, 2nd Floor

Topic: Social Media and Real Living - Everybody's Doing It! Are You?

Instructors: Ray Gooch, Manager Real University, Real Living, Matt Kaufman, Director of Internet Marketing, Real Living

Course Description:
Facebook, Twitter, LinkedIn and other "social networking" websites are the new way people are talking and finding information on the web. Are you there too? Join us for a hands-on look at the various popular social networking sites and learn the differences between them. Learn how to adjust your marketing appropriately to each venue and capture the attention of potential leads.

We'll cover how to:

• Market to the specific audience on each social media website.
• Cross-link your Real Living website and social media sites together.
• Feature your community knowledge about your service areas.
• Budget time to update each service at the appropriate level, and link site updates to save time.

Instructor Bios:
Ray Gooch
began his technical career with Litel Communications International (LCI International/Qwest), during which time he earned his programming degree. Well versed in computer design and telecommunication systems, he can effectively communicate technical ideas and information across various user skill levels. His work includes both teaching and supporting systems, leading to multiple customer service awards. Following the upheaval of the telecommunications industry, he moved to Chemical Abstracts Service's marketing department. Because the position with CAS didn't have the technical aspect he so enjoyed, Ray joined the new "Real Living" in the spring of 2003 as the first full-time technician in the newly created Help Desk. Ray's relentlessly cheerful personality and ability to make technology understandable and accessible to everyone led to his transition into the Professional Development team in 2008.

Matt Kaufman
As Director of Internet Marketing, Matt's responsibilities include managing Real Living's internet and intranet sites, developing internet marketing programs, sourcing technology vendors, and providing internet consultation and perspective across the company.

Matt is a key member of the Real Living Technology Platform team, and works to drive online visibility at the national and local levels, develop the platform's capabilities, and help agents and brokers grow their online business.

Matt joined our organization in 2005 and has more than a decade of internet marketing experience at leading firms in the financial service, credit card, and online travel industries.

Classroom 2
Condesa 3, 2nd Floor

Topic: Recruiting for Profitability

Instructors: Jeanne Cotter,Regional Service Consultant, Real Living, Shelley Lutner, Regional Service Consultant, Real Living

Course Description:
Attendees of the "Recruiting for Profitability" workshop will learn how to:

• Identify areas for improvement in their company recruiting system using the Real Living Real Estate Recruiting Assessment Tool
• Determine the number of agents needed for profitability
• Articulate their company value proposition using features & benefits
• Conduct an interview using the consultative questioning technique
• Create a prospecting process that can be implemented immediately

Instructor Bios:
Shelley Lutner
Shelley Lutner, gained her license to sell real estate in 1978, and currently is a licensed real estate broker in Massachusetts and Rhode Island. Since 1988, she has shared her skills and expertise as a Business Consultant, guiding agents and managers in business development with affiliates of Prudential Real Estate, the independent companies of Coldwell Banker (New England), and as a Team Leader for Keller Williams. Shelley joined our organization in 2005, and brings her unique talents to agents and brokers in our South-east region. She is a graduate of the University of Pennsylvania with a B.A. in Urban Studies.

Jeanne Cotter
Jeanne Cotter has over 24 years of experience in the real estate industry. Her real estate career started at First Hawkeye Realty Better Homes and Gardens in Newton, Iowa specializing in marketing and agent training while also working as a sales agent. In 1999, she became the head of the recruiting department for First Realty GMAC Real Estate in Des Moines, IA as well as a consultant for over 20 brokerages throughout Iowa. Jeanne obtained her broker's license in 2001, and joined our organization in 2007. She has received numerous franchise awards for her marketing and recruiting ideas and shares this expertise, as well as her brokerage experience, in her Regional Service Consultant role with Real Living.

Classroom 3
Condesa 4, 2nd Floor

Topic: Understanding your Errors & Omissions Insurance (sponsored by HMS)

Instructor: Daniel C. Strayer, Regional Manager, HMS Home Warranty - Midwest

Course Description:
You will learn how to identify errors and omissions from insurance policies, and understand their potential impact on your company. You will also learn the challenges of switching carriers, the potential pitfalls created by mergers and acquisitions, and possible gaps in coverage.

Instructor Bio:
Dan C. Strayer is the Regional Manager for HMS Midwest, which services Ohio, Michigan, Indiana, Kentucky, and Western Pennsylvania. In his position, he oversees District Managers in these states.

He is an approved continuing education instructor in the states of Ohio, Michigan and Indiana. For many years, he has presented continuing education courses on risk management before various Boards of REALTORS®, brokers, and agents.

Dan has been involved in the marketing of Errors and Omissions Insurance and home warranties to real estate brokers and agents since 1985.

Classroom 4
Condesa 6, 2nd Floor

Topic: Lead the Conversation with Real Living Buyer and Seller Presentations

Instructor: Craig White, Marketing Manager, Real Living

Course Description:
This session provides a closer look at the Real Living Buyer and Seller Presentations in all their formats including print, PowerPoint, and email.

We will demonstrate how to customize the presentations to make them uniquely your own, and examine the best ways to use them. Further, we will also discuss how to explain the Real Living value to consumers and overcome objections using these presentations.

We look forward to hearing from you about what works and what doesn't, so bring your ideas to share with fellow agents and corporate marketing. Plan on upping your selling game!

Instructor Bio:
Craig White, Marketing Manager at Real Living, has been playing the marketing game for more than 25 years, the past 13 strictly helping brokers, developers, and individual agents in real estate with effective branding and creative marketing campaigns. Craig introduced Market Advantage to our network four years ago and last year rolled out our new Elegant Homes International program.

Classroom 5
Gracia 4, 3rd Floor

Topic: Brookfield Relocation Panel

Panelists: Sue Giardino, Director, Real Living Referral Network, Sue Draut, Director Real Estate Services, Brookfield Global relocation Services, Denise Arkus, CRP, Team Lead - Real Estate Services BGRS

Panel Outline:
Sales Update

• Sales Process
• How Real Living brokers/agent can help through the Smart Leads program
• Corporate clients obtained in 2011
• What's in the pipeline/anticipated in 2012 and beyond

Real Estate Services

Premarketing

• How to win the listing
• Tips for success
• Common service breaks between agent and transferee/customer and between agent and GRS Consultants

Inventory Management

• Transferring utilities
• Importance of following guidelines
• Timely updating on status of properties

Q & A Session

Panel Bios:
Denise Arkus, CRP/Team Lead, Real Estate Services, Brookfield Global Relocation Services
Denise joined Brookfield GRS after spending three years with GMAC Mortgage. As Team Lead of Real Estate Services, Denise provides assistance to US Real Estate Services team members on all aspects of managing and marketing properties both during Marketing Assistance and Guaranteed Buyout. Denise holds the Certified Relocation Professional (CRP) designation from the Employee Relocation Council.

Sue Draut, CRP/Director, Real Estate Services, Brookfield Global Relocation Services
As Director of Real Estate Services, Sue is responsible for managing the Real Estate Services Departments for both the U.S. and Canada, which includes Inventory Management, Marketing Assistance, as well as the Appraisal Management processes. Sue has been in the relocation industry for over 30 years and holds an Illinois Real Estate license, as well as the Certified Relocation Professional (CRP) designation from the Employee Relocation Council. She has a Bachelor of Business degree from Western Illinois University.

Sue Giardino, CRP, Director, Real Living Referral Network
Sue Giardino is Director, Real Living Real Estate Referral Network. She has over 20 years of extensive industry knowledge in both relocation and real estate. Sue is responsible for maintaining the relationship between the Real Living Real Estate network and Brookfield Global Relocation Services. She has held the Certified Relocation Professional (CRP) designation from the Employee Relocation Council since 1994.