Professional Development
Real Living’s Professional Development group is making plans to deliver relevant and meaningful training classes to help you in your business today. During Momentum 2010, offerings will include over 30 breakout sessions in a convenient schedule so you can attend an optimum number of events.
Each class will focus on the benefits you can “take away” to apply to your real estate business, whether it is Premier Service principles, Super Star Panel hints, or short sale guidance. Bill Fields, who continues to work with our company to provide coaching services, will present both agent and manager sessions during the event. Some of the classes we have planned are described below. We hope to see you in May at Momentum 2010 in Jacksonville – where we will Come Together!Download an overview of all current Professional Development Sessions (PDF).
| Sales Classes | |
| Building your Business with REO’s and Foreclosures | Attend this session to learn about the REO business from one of the country's leading experts on the subject. You will learn about the current market, where we are headed, and what you can do to capitalize on this niche. Included will be an overview of the buying and selling foreclosure process, along with ways to promote your expertise to develop this business. |
| Buy from Me or Quit Wasting My Time | Today’s homebuyers have long since transcended the need for locating information. The Internet changed that. What they, however, do still want and need is assistance and guidance from a trusted real estate professional. This informative new program will show you how to help more people who want to own NOW and eliminate the time you are spending with people who are not ready to own now.
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| Listing Presentation Game | In this face-to-face fun interactive game, "agents" and "sellers" role play difficult questions they may be asked during a listing presentation. |
| Uncovering the Mysteries of the Short Sales Process | Want to feel more comfortable about short sales? This class is for agents who want to learn how to handle short sales effectively. After this class, you will have a greater understanding of the challenges the consumer and the lender both face. Topics include an overview of the Home Affordable Modification Program (HAMP) and the newest effects of the Home Affordable Foreclosure Alternatives (HAFA). The Realtor's role in creating a successful HAFA short sale and the Deed in Lieu process contained within the HAFA program will be discussed in this informative session, as well as how to counsel buyers on the short sale process. |
| Super Star Panel | Learn from the Best! This is a panel discussion with successful experienced agents and one Rookie who will answer questions from the audience - “What have you done, and continue to do, to be successful in your market?” Attend this session to pick up valuable ideas and tips! |
| Tough Times Never Last but Tough Agents Do | The market is – as the market is! This inspirational message focuses not on what you know, but what you do to make a difference in your business and life! This is an action-packed session with specific steps on how to THRIVE not just survive these changing times.
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| Market Confidence for the Wary Buyer | Real estate may be local but media is national. Convinced that all housing markets are treacherous, many consumers are reluctant to engage even in locally strong markets. Real estate agents must get buyers to focus on opportunities and reality - not threads. Find out how to:
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| Does Your Business Have Bounce? | A business with "bounce" is planned, branded, and marketed with your core values and profitability in mind. In this information-packed session you will:
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Corporate Mobility Specialist (CMS). Pre-Momentum on May 18. Note: Pre-Registration is required. Select the CMS option during the conference registration process. |
Position yourself with the credentials to serve today's corporate mobility business. This course covers a wide range of topics and will increase your knowledge of the corporate mobility industry. You will gain an in-depth understanding in the following areas.
After successful completion of this course and passing an exam, you will earn your CMS designation. This knowledge will equip you to serve the corporate mobility transferee, relocation companies, and their corporate clients. |
| Marketing Classes | |
| 360° Marketing | This class is a high level look at the three parts of Real Living's 360° Marketing Integration: Traditional, Mobile, and Digital. You will learn how to implement all three types of real estate marketing into your business. |
| Technology Classes | |
| Business Center Overview | Attend a live demo of the many features and uses of the entire Business Center, including the structure of the home page tabs and left navigation panes and RealU. |
| Internet Marketing | This is a look at the various ways agents can use the Internet to connect with today's consumer. Are you maximizing your use of the Internet? In this session, you will learn how to extend your reach and maximize your online exposure. |
| Open Lab | Need to check email? Visit the computer lab. |
| Social Media in Real Estate | Learn how to turn your social media sites into profit centers. Several techniques will be discussed, such as creating a Facebook Business page, targeting your Tweets with real estate information and links, using TweetLister, using Facebook groups to filter your messages, and others. |
| The New Technology Platform | Join Brooks for a demonstration of the New Technology Platform - features and benefits of the new Business Center and National Web sites. This class will be a "sneak peek" look and discussion of new agent and consumer tools. |
| Business of Business Classes | |
| Business Planning Workshop- Run It Like a Business | Learn what you need to do to work a business plan for success. In this session, you will determine your income goal, and based on this goal, determine the number of contacts you need to make in order to achieve your income goal. You will be introduced to Real Living's new Business Planning materials and how to use them to continue with your Business Plan after Momentum. |
| 1st Time Homebuyers and Government Loans | This session will be broken into 2 parts. First, attendees will learn about the growing first-time homebuyer market, trends and solutions to their mortgage needs. Secondly, we will dive into the benefits of FHA/VA and eligibility. This session will give you the knowledge of available products and help you sell more homes. |
| Home Warranty - Risk Management | Join Dan Strayer from Real Living's Home Protection company to learn how you can reduce your risk in each transaction. Dan's real-life presentation will examine several real estate case studies where the risk to the agent could have been greatly reduced or eliminated. |
| Manager/Broker Classes | |
| Accountability is not a Dirty Word | Agents do what you inspect not what you expect! To be successful and profitable in today’s real estate market a company must have a commitment to accountability. The most successful real estate companies are being led not just managed. This program demonstrates how accountability plans an important part on that success. This exciting session examines the key elements for developing a stronger sales force by building accountability into every aspect of our organization.
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| If I Hear You Correctly |
Listening...and then knowing what to say and how to say it lies at the heart of the recruiting process. In this lively, interactive session, managers and brokers will be introduced to Real Living Real Estate’s Value Proposition and will enhance their Feature-Benefit dialogue building skills. You will leave armed with the tools to listen first, and then articulate why and how agents will benefit from working with you. |
| RealU Training Tools for Managers and Brokers | This is a live demo of Work As, Manager Resources, and Posting Announcements on the Business Center, along with RealU manager resources, such as RL 101, 201, courses, materials, and the Sneak Peek. |
| Recruiting and Retaining Today's Best Agents | Real estate experts agree - recruiting solves all your problems! This informative and high energy program provides clear guidelines and specific action steps for finding, hiring and retaining the best new and experienced sales professionals in your marketplace. Great ideas that are guaranteed to improve the production and profitability of any office or company.
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